Nike Stands by Tiger Wood

What did you think about this ad?

My first impression of this ad was “confusion”. I knew that Tiger Wood’s father passed away before his situation, so having to hear his father’s voice and the message in the ad was creepy. However, I really thought this ad made a huge impact in Tiger’s life. The message was so strong and meaningful. Everything about the ad was brilliant because Nike did a great way of addressing the issue by standing by Tiger in a classy way. But then again, Tiger’s line with Nike is worth millions, so I don’t think they could ever let him go because of his situation, and  showing this ad was to get the public to forgive him and to let them know that Tiger knew what he did was wrong. It was a great marketing scheme to get people to let the issue blow over and to buy more Nike products.

Recently, I heard that after the ad was aired, his wife, Elin Nordegren was “disgusted and outraged” by it and is now planning to file for divorce, but I won’t believe it until I see it. However, I think it’s the right thing for her to do, but I do wish the best for the both of them in their difficult situation.

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The Next Chapter

“Where do you see yourself in five years?”

“I have no idea.”

One of my professors asked me that question the other day and that was my answer. I know it’s pretty bad to have that mentality of not knowing where my life will lead to but I hate getting my hopes up every time. I need to organize my life first and then see what I truly want to do. I’m twenty and I am graduating from College. Is twenty considered young? Am I ready to go out to the “real world”? What is my main focus?

Now, to get a job in the field I want to get in, it requires a portfolio. That is the one thing I need to focus on, then get a job. I need to start reworking on my portfolio to make it the best that it can be. It will take time but I know it will be worth it. I know exactly what I want to do and I’m going to give it my all to get to where I’m supposed to be.

I thought hard about my hobbies, likes and dislikes and figured what I should definitely think about going into. My love for design, fashion, trends, art, culture and entertainment drives me to go into the magazine industry. My true passion and desire is designing layouts and covers for magazines. In the future, I hope to become a Creative Director for a well-known magazine company.

“If it is to be, it is up to me.” – Anthony Kalamut, CAB Coordinator

Hello Gaga Advertising

After watching the premiere of Lady Gaga’s new video “Telephone” featuring Beyonce, the first word that came up in my head was “bizarre”. During that 9 minute video, I remembered only the Wonder bread product shot. After discussing about the videos with a few friends, they remembered Diet Coke, Virgin Mobile, Polaroid and PlentyofFish.com dating site. After watching it again, I remembered all the products and they really pop out.

After reading an article on AdAge.com by Andrew Hampp and Emily Bryson York, I found out that these product placements actually worked. Many of the products were partnered with Lady Gaga, such as Virgin Mobile and Polaroid, which she takes the role as the company’s creative director. Are companies who are partnered up with artists going advertising through their music videos now? Is there a downfall? With so many product placements in “Telephone”, some may feel bombarded.  Some may not even notice.

As an advertising student, I know that social media is becoming so important for companies who want to start going viral and with Youtube.com being highly known worldwide, music videos are being viewed every second of everyday. With over 25 million views on Youtube, I’m not surprised how well these products did, considering Lady Gaga and Beyonce are one of the most influential artists worldwide right now.

I would agree that this is great and smart way to advertise. Too bad they didn’t think of it sooner given the fact that music videos are so expensive to make. It’s no doubt that would be great recognition for a lot of brands.

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